Vinny DePonto
The Goal
Services
Development for Designers
+ SEO Upgrade
+ Custom graphics
Platform: Squarespace
Client Bio
The work of theater-maker and mentalist Vinny DePonto uses a combination of psychological tricks, illusion, visual art, and immersive storytelling. His most recent off-Broadway stage show Charlatan was nominated for a Drama Desk Award for Unique Theatrical Production, with The New York Times saying “Mr. DePonto’s craftsmanship consistently impresses,” and New York Daily News calling DePonto’s one-man performance “breathtaking.” In addition to his live performances, DePonto’s consulting work was featured in the most recent production of Angels in America on Broadway, in Lincoln Center’s Ghost Light, and in hit television shows on the Discovery Channel, NBC, and Netflix. He is also a member of the award-winning theater group Third Rail Projects. His solo work has been supported by Ars Nova, American Conservatory Theater, American Repertory Theater at Harvard, and The Orchard Project.
Client Industry
Client Location
The Objective
Vinny DePonto, beyond being a mentalist and theater-maker, is a very talented visual artist. He came up with a really striking redesign for his website.
Bring mentalist and visual artist Vinny DePonto’s web design to life while maximizing the site’s SEO potential.
The Solution
A redesigned website built out while keeping the existing one live. We built out custom animation, created motion graphics, and built with SEO as our number one focus. Bring Vinny's design to life with a little magic.
Design Direction
Translating Design
Developing a site out from a flat design is an act of translation — one that I love to do. Vinny had such a strong, evocative design to work from and the challenge was to bring it to life, figure out how to make it responsive, and contrast check for accessibility.
Fonts
Verona, Futura
Colors
We tweaked the color palette slightly for accessibility. It's a muted, vintage-inspired palette.
We built out the “third eye” that Vinny had placed at the top of each page by creating a blinking gif.
