A web renovation that's foundation-deep
Whether you’re looking to expand or you need a gut renovation, we’ll keep what works and change the rest.
Does this sound like you?
- You’ve recently rebranded, gotten new photos or footage, and want your site to showcase them with a fresh look.
- You’re not seeing the results you want with your website but aren’t sure what’s going on. You need someone to diagnose the problem, fix it, and make sure you have the tools you need to maintain it.
- You want to move to Squarespace or Webflow from another platform. You’re looking for an easier website management experience.
- Your website no longer aligns visually with your business. Maybe it feels outdated, or your business has grown and shifted, but your website hasn’t.
- There's a gap between what you envision for your website and what you can accomplish on your own, especially when it comes to the technical stuff.
- You built your website with Squarespace, but you’ve hit a wall. You know what you want but not how to get there.
Audit. Strategize. Redesign. All ending in a near-seamless transition so you don’t have to put your business on pause.
Prepare
Prepare & Share
Prepare
Prepare and share your content & provide additional information. A thorough audit of your website and assets across 5 elements: content, accessibility, SEO, design, and workflow. Gather and optimizing copy and all assets for your website. We always start with content structuring to streamline the design & development process.
Discover
Survey your business, brand, and your target audience. Through the Discovery Questionnaire & (Web)Site Survey, you'll provide your take on what needs to happen, your goals, and your data.
We'll conduct our own audit. You’ll get a full report and explanations so everything’s crystal clear.
Gather & Prepare your Materials
Then it’s time to gather & optimize all your content — your copy, media, & any new assets.
Plan
Plan
Plan
It’s time to draw up the plans, designing a cohesive whole while paying attention to the key purpose of each page.
Strategize & Organize
Strategically designed site architecture — the underlying organization of your website's content — following SEO & UX best practices.
We'll keep what's working and change the rest.
Design
Design
Design
Fleshing out the structural plan into a full design. We’ll ideate, iterate, and hone key page designs to present at our kickoff call. Two rounds of revisions included. Then we’ll work up full site mockups so we can handle notes before building begins.
Ideate
Initial design ideation. Iterating designs following our strategy.
Key Page Design
Design key page mockup to share on our kickoff call.
Full website design
Fleshing out the structural plan into a full design.
Develop
Develop
Develop
Construction begins. We’ll work to ensure that development doesn’t include downtime on your site except when absolutely necessary. The initial web build will bring the mockups to life. Refinement comes next, wrapping up all the detail work that goes into an accessible, search engine optimized website.
Initial Build / Renovation
Developing the full site mockups into an initial site build, whether we're building on a new platform or on your existing website. Additional responsiveness incorporated.
Revisions & Refinement
Revisions on interactions and responsiveness, plus testing, & underlying technical adjustments.
Launch
Launch
Launch
It's (re) launch time! We’re ready to go live and for you to move back in and take control.
(Re) Launch Call
We'll re-launch your website live on a video call. We’ll move over your domain, unlock your site, or publish changes for a seamless transition.
Handoff
You'll receive custom training videos & guides to help you manage your renovated site with ease.
Quality Assurance
Quality assurance check-ins and troubleshooting for 30 days post-launch.
Your website renovation includes:
Re-designed website & development to bring it to life
Guides and training every step of the way
Timeline
Get an instant estimate
Instant Quote Calculator
Eden Connelly Tallarico, New Money Social Club
“…The part I enjoyed the most was when you shared the "draft" with me and it was completely perfect. I felt like you caught my vibe completely and were able to just work your magic.”
Frequently Asked Questions
No, my pricing does not include the cost of a Squarespace or Webflow subscription, hosting fees, or any third-party membership costs, such as G-Mail, Mailchimp, or your domain name. I’ll review these costs with you, but they are additional charges to consider when looking at your budget.
Your input is crucial to the project, but once content is gathered, your heavy lifting is pretty much done. Here’s what you’ll be expected to do:
Answer the Discovery Questionnaire.
Gather, optimize, and upload all content to your Content Inventory on Notion. A crucial part of this is providing photo credits and captions.
Provide prompt feedback.
Good Foundations Studio offers tiered package pricing based on business / company / venture size.
TIER I — $4000+
Individuals, sole-proprietors, solo service providers, and causes.
TIER II — $5000+
Collectives, non-profits, and small businesses with 2-5 employees.
TIER III — $6000+
Companies and businesses with 6+ employees, corporations, or anyone with the funds who wants to pay it forward to subsidize pro bono projects.
There are optional add-ons you can build into your custom package.
If you find these prices cost prohibitive, especially if you are trans / Two-Spirit / nonbinary, Black, Indigenous, and/or disabled, please reach out. I offer sliding scale pricing and also take on select projects pro-bono.
All projects are split into at least three payments. My standard is one 20% retainer payment to book, 40% on our project start date, and the other 40% 30 days later. However, if you'd like to structure additional payments, we can arrange that.
Frequently Asked Questions
Good Foundations Studio offers tiered package pricing based on business / company / venture size.
TIER I — $4000+
Individuals, sole-proprietors, solo service providers, and causes.
TIER II — $5000+
Collectives, non-profits, and small businesses with 2-5 employees.
TIER III — $6000+
Companies and businesses with 6+ employees, corporations, or anyone with the funds who wants to pay it forward to subsidize pro bono projects.
There are optional add-ons you can build into your custom package.
If you find these prices cost prohibitive, especially if you are trans / Two-Spirit / nonbinary, Black, Indigenous, and/or disabled, please reach out. I offer sliding scale pricing and also take on select projects pro-bono.
Frequently Asked Questions
It really depends, but usually at least two weeks out. Need an SEO audit and tune up? We can collapse the preparation timeline. But the more content you need to provide, the more lead time you may want to give yourself to get it all ready. We’ll need all your content at least 3 business days ahead of your booked date so there's time to prepare. That way we can hit the ground running!
You can reschedule your session pending availability.
If you cancel before the strategy call, you qualify for a 70% refund. If you cancel after the strategy call, you will be refunded 50%.
Good Foundations Studio offers tiered package pricing based on business / company / venture size.
TIER I — $4000+
Individuals, sole-proprietors, solo service providers, and causes.
TIER II — $5000+
Collectives, non-profits, and small businesses with 2-5 employees.
TIER III — $6000+
Companies and businesses with 6+ employees, corporations, or anyone with the funds who wants to pay it forward to subsidize pro bono projects.
There are optional add-ons you can build into your custom package.
If you find these prices cost prohibitive, especially if you are trans / Two-Spirit / nonbinary, Black, Indigenous, and/or disabled, please reach out. I offer sliding scale pricing and also take on select projects pro-bono.
Good Foundations Studio is based in Brooklyn, but we’ve worked with clients across the country and across the ocean. We can work it out, we just might adjust our schedule a bit. Just let me know!
Good Foundations Studio specializes in Squarespace, Webflow, and Shopify websites. However, these platforms are all quite different on the back-end, so what we can accomplish in a day on one, may require further time on another.
If you're looking to spend your day on workflow, Good Foundations Studio can provide custom builds / set up in Tally, HoneyBook, and Notion.
I’ll be very clear about what we can expect to get done, especially if you have a lengthy wish list. But if we do run out of time I will provide training to guide you through wrapping up or we can book an additional half or full day to finish.