LubDub Theatre Co
The Goal
Services
Website Renovation — Move from 7.0 to 7.1, Incorporate new branding
Client Bio
LubDub Theatre Co creates ambitious, athletic work at the intersections of new writing, music, movement, and immersive performance. In 2018, LubDub committed to making theatrical work in response to the climate emergency.
Client Industry
Client Location
The Objective
Redesign LubDub Theatre Co's website, making the most of their sleek branding by The Additive Agency. Transition from Squarespace 7.0 to 7.1, and onto the Fluid Engine platform Squarespace now utilizes.
The Solution
We focused on restructuring and simplifying the sitemap, and prioritized ecological impact & accessibility.
Design Direction
Fonts
Helvetica is king.
Colors
We loved the lime green Additive included in the color palette. We made sure to utilize pops of it on every page while prioritizing darker background colors for the ecological impact.
