Pure Canna Box
The Goal
Services
Package Design
UX/UI Design
Brand Identity devleopment
Custom Illustration
Client Bio
CBD on a mission — creating a simpler, greener and more sustainable way to shop CBD.
Shop a la carte or take our quick, two-minute Wellness quiz that includes questions about your relationship to CBD, health and wellness needs, and preferred way to consume CBD. We use the results from your wellness quiz to build your boxes, ensuring you receive CBD products that work for you. Get a starter kit or a monthly subscription to keep discovering new products! When you join Pure Canna Box, you join a community of people focused on bettering our people, planet, and society. In addition to offsetting our carbon footprint, a portion of each box is donated to social justice programs.
Client Industry
Client Location
The Objective
Build out Pure Canna Box’s brand identity, and help prepare them for launch with packaging and UI/UX design.
The Solution
Develop full spectrum accessible color palette and design impactful packaging for PCB's launch.
Design Direction
For a subscription box company, the box design is crucial. Claire had a logo draft and font — we worked together to build out the PCB brand pre-launch.
Sustainability is a key value of Pure Canna Box, so we chose a printer working with recycled materials and eco-friendly inks. For every box manufactured, a tree is planted.
The recycled cardboard was integrated into the box design, with an illustration on the top and minimal information on the side. The majority of the design elements and all color printing was saved for the inside of the box to create more of an impactful moment when opening up the box.
Custom Illustrations
Good Foundations Studio created illustrated icons that appear throughout the website, within the box design, and in printed materials for Pure Canna Box.
Fonts
Colors
Online CBD Buyer's Guide
One of the main goals of Pure Canna Box is education surrounding CBD, hemp, and cannabis. One of the challenges was designing an online Buyer's Guide that was beautiful, easy to navigate, and not too overwhelming for the visitor.